Loreal Paris Superior Preference Permanent Hair Color (click for options)

For over 50 years, L'Oréal Paris Superior Preference has been known as the gold standard for luxurious, permanent hair color. Our at-home hair coloring kit is specially designed to provide you with glossy, luminous color that lasts for weeks without fading. No matter your current hair color - blonde, brown, black, or red - our translucent gel formula paired with our exclusive Care Supreme Conditioner and Shine Serum will maintain your color's vibrancy while leaving your hair silky and shiny. Our product is the perfect choice for adults looking for breathtaking hair color.