Crest Kids' Advanced Color Changing Toothpaste - 4.2oz (click for flavor options)

Make sure your child's smile shines brightly for their future with Crest Kids' Advanced Color Changing Toothpaste. As the #1 Kids Toothpaste Brand in the US*, our toothpaste delivers a winning formula for memorable smiles. Let your kids enjoy brushing with Crest Advanced Kid's Color Changing Toothpaste, which gradually transforms from blue to pink, making brushing up to 2x longer a fun experience. Recommended by dentists, our toothpaste helps kids develop healthier habits from a young age by encouraging them to brush for 2 minutes. As kids lose their baby teeth and their permanent teeth grow, they need effective protection. That's why our formula contains fluoride to fight cavities and promote a healthier smile. Make brushing more enjoyable with Crest color-changing toothpaste and help your child create healthy habits from toddler to adolescence.